[unfasten]

Take a look at the URL slug:

    nytimes.com/2015/09/20/opinion/is-big-tech-too-powerful-ask-google.html

It looks like they changed the headline on the website. The slug usually reflects the original headline and they don't want to change it later to keep links working. (I'm assuming this is the case here since I didn't personally see the original headline).

News sites are much too fond playing with their headlines to drum up hits, and with New York Times in particular I can't help but think of this quote from one of their editors:

    I often hear from readers that they would prefer a straight, neutral
    treatment — just the facts. But The Times has moved away from that,
    reflecting editors’ reasonable belief that the basics can be found in
    many news outlets, every minute of the day. They want to provide
    “value-added” coverage.

source: http://www.nytimes.com/2015/07/19/sunday-review/did-reddit-b...

[plonh]

That's awesome, the editors spitting in the face of their readers and the graves of their ancestors. It puts a clear point on what's wrong the Times, though: rich kid rambligs in a classic font.