[stevesearer]

There are a few podcasts I enjoy which are supported by companies like Mailchimp or even shows on NPR which are supported by non-profits and foundations. Even high quality shows on PBS have sponsors supporting them.

How does your view consider high quality content which is supported by advertising?

[akiselev]

What are examples of high quality content that is supported by advertising?

All of the examples I can think of, like radio, YouTube and other video sites, and television, happen to make their money from high quality advertisements: ones that were curated and have higher production values, not random ads from dubious ad networks (except for the YouTube text based ads).

Content paid for with advertising is paid for by advertisers (brands). Quality brands want quality content that will be watched by as many people in their target demographic as possible so they're willing to pay for it.

[stevesearer]

That's exactly what I'm wondering and thinking about. Are people fine with ad supported content as long as the ads are high quality?

I ask because I run an ad-supported site and try to use good practices and sell all of my own ads to brands that are highly relevant to my content (office furniture brand ads on an office design website).

Anyway, I have tried to keep up with what people are thinking on this topic because I want to make sure I'm staying ahead of the curve so I can stay in business :)