[greggman]

I just mostly avoid sites with crappy ads. If I go to a site with a non skippable video ad I just close the tab. It wasn't that important to begin with. That includes YouTube sometimes. Same with other types of annoying ads. No need for an ad blocker for me so far.

[lordnacho]

My guess is many people are just like you. Basically, they've already installed ad blockers in their minds. Open article, click x, read article. Or read article, don't look to the left and right. Or see 45 sec countdown video, quit.

That's basically how I browse. The only ads I'm ever interested in turn out to be reminders of things I've looked at, due to how cookies work.

[stevesearer]

I do the same while reading other websites, but have always designed mine with the goal of never using advertising methods I would be annoyed of. No popovers, no video ads, no full screen takeovers. I also recently removed Google Adsense because the ads it showed were not relevant to my content even though they may have technically been relevant to my readers via retargeting.

Interestingly enough, at least in my field, using these practices have actually had the effect of increasing ad revenue since I am now directly selling ads and cutting out the middleman.