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by nl 3928 days ago
It's pretty clear to me that the endgame for this is ad-blocking-blockers: You run an ad blocker, then you either pay to visit my site or you disable your ad blocker for my site.

That's going to slow down sites even more, but that's the tragedy of the commons: some sites will be obnoxious in the ads they show it forces people to use ad-blockers. That destroys the livelihood of so many people that countermeasures will be developed.

1 comments

Unless the way the web works fundamentally changes, it will always be easier to block ads than to detect and block adblockers.
Yes, but arguably there is more financial motivation for the publishers. You end up in an arms race.
More like cat and mouse. The publishers are at an extreme technical disadvantage.
How so? It's extremely trivial to make an inline script that detects if the client is blocking ad network requests, then act accordingly. Possible actions range from blowing up the page to redirecting the user away.