[PhasmaFelis]

> A more accurate phrasing would be to say that the original sin of the web was to disconnect the value of ads from the users experience on the page. The data is clear: the better the user experience => the more attention you can capture while an ad may be in view => the greater impact on recall and recognition. Ad-supported pages that prioritise user experience are more effective, but we set up our systems to care about page loads not performance.

I'm curious why, in all the outrage and handwringing about ad blockers and the future of the Web, nobody ever seriously suggests making ads less annoying.

We don't need a new monetization model. We need content providers, and by extension advertising providers, to refuse to carry ads that are wildly intrusive, CPU-intensive, or outright fraudulent ("one weird trick"). Seriously, why are major national news outlets carrying advertisements that are as sketchy as those X-Ray Specs ads from old Boy's Life magazines?