[georgebarnett]

There's a great short book called 'Who moved my Cheese?' which tackles the impermanence of any particular means of income stream.

Putting aside the morality/ethics discussion for a moment, it seems to me that the 'cheese' is moving for content publishers and so they are left with a choice, change and find new cheese - or stay and starve. Either way, the current gnashing of teeth will have little effect.