[gglitch]

How about, as a start, an ad industry that voluntarily and transparently (e.g, using open source software and business contracts) restricts itself to displaying ads that (a) do not directly impinge upon the browsing/reading experience, and (b) do not track?

[Mz]

Thanks.

Though, to my mind, that isn't really an alternative monetization model. It is the same model, but tweaked.

[x0x0]

and discover those ads pay virtually nothing, which is why we are where we are. It's not like publishers want to spend their waking hours integrating with adtech vendors.