[avital1]

From the Patreon wikipedia page:

> Artists set up a page on the Patreon website, where patrons can pledge to donate a given amount of money to an artist every time they create a piece of art, optionally setting a monthly maximum. Alternatively a fixed monthly amount can be pledged

So it either turns into a monthly subscription fee, or becomes another game for the ad-tech industry to solve.

[JulianMorrison]

A monthly subscription to having the artist or company make content. Not to the actual content itself. The subtlety here, is that if people are paying the artist to work, the work itself can be free or sold-at-cost if physical. So basically, you get what the web used to be before the bust - free content as far as the eye can see.

[avital1]

It's interesting and I'm glad it works for independent artists, but the cyncic in me knows that if it were to work on a large scale, some ad-tech company would figure out how to game it.