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by micahgoulart 3934 days ago
This series of tweets from Anil Dash might give some insight into why Marco decided to pull Peace. Basically while the big publishers of content can adapt to ads being blocked and create native ads or sell "featured content", small publishers like blogs dont have the time to work on that and rely on third-party ad tech like Google AdSense for monetization.

Worth a read: https://twitter.com/anildash/status/644560336369119232

> @anildash Okay, ad blocking advocates and users (I am one, sometimes!), we're going to have a new conversation. You ready?

2 comments

It is my honest belief that small, valuable sites can finance themselves through their communities. If they can't, then maybe they not worth running.
I think—maybe?—his thesis is based on a flawed assumption: that for advertisements to be a "good user experience" they need to be native and served by the site themselves. I think—maybe?—that ad networks can exist in such a way that they continue to provide outsourced services to sites, without being obnoxious.

Is this impossible?