[LoSboccacc]

> half of US mobile and tablet usage

the point is SPECIFICALLY about 'desktop+tablet+mobile' market share. not among mobile alone, because ad revenue is not factored on mobile views only as well.

you need to select the all browser from the dropdown.

[stephenr]

You need to re-read what I wrote.

You claimed:

> apple is very late to the game and has a relatively tiny market share when compared all browser usage among all platform when including desktop

The GRAPH shows Safari second only to Chrome, with 12% vs 45% usage across all devices, globally.

How exactly is #2 browser worldwide "relatively tiny" ?

In addition, I commented that there is a NEWS item which says Safari has >50% of mobile/tablet usage. This was merely an interesting counterpoint to your "tiny market share" point, given that it's widely accepted that average people are using mobile devices to access the internet more than ever, and it's increasing.

[LoSboccacc]

the thread is still about ad revenue change post apple introduction of content blocking. to evaluate the impact you need to put the browser in context of the ad revenue pie, and that is about 10% (12% including desktop safari)

50% of a small pie is still small. it is growing, indeed, still of that ad revenue loss it is not game changing.