[awjr]

I was quite happy with ads, then our local paper www.bathchronicle.co.uk became impossible to use and I "chose" to install adblock specifically because of their 45+ ads on one page.

I noticed a similar issue with other www.localworld.co.uk paper sites. I get they need to make money but to make articles unreadable is not the way to go.

One option I'm guessing is to have a blacklist adblock approach that only kicks in when a particular site becomes abusive and is reported back to the site owners to enable them to "fix" their ad delivery.

[a3n]

My local paper's site, the Denver Post, started to look like a whore with all the ads, and auto-replicated stories on the same page, years ago. I stopped visiting before I ever installed my first ad blocker.

[awjr]

I think the problem is that there is local buy-in. People want to engage locally and the paper sites offer them a medium to do it. So people struggle with the site even though it's a horrendous experience.