[GreaterFool]

One benefit of ad blocking is that ads do not need to be downloaded.

Once websites start blocking ad blockers the other option is to download the ads but not display them.

That of course will lead to ads getting "smarter" (well, more annoying; they will have to figure out whether they're being watched).

Fast forward into the future and we'll have eye tracking software that will make sure you see the ad :)

It's going to be an arms race.