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by moron4hire 3932 days ago
People using ad blockers are a small proportion of the market. Shitty click-through rates are just inevitable as consumers learn new ad behavior and grow a blindness to it. Do a focus group study and I bet most people won't even be able to recall that they even saw an ad, let alone what it was for.

In other words, if you choose a business model that requires placement ads, you're doomed. You made a bad decision. Sorry.

1 comments

Up to 25% of the population in some countries: http://blog.pagefair.com/2014/adblocking-report/