Bytes can be compressed in sequence not in singularity (just as bits). I mean why don't we measure storage in bits and not bytes? Just seems unnecessarily confusing.
Actually, memory chips (NAND flash, DRAM) are usually specified in terms of bits, usually using a lowercase 'b' to denote 'bit'.
Online sellers have used this to their advantage, selling e.g. "1Gb" flash drives, with real 1 gigabit flash chips, which turn out to be ~128 megabytes.
Online sellers have used this to their advantage, selling e.g. "1Gb" flash drives, with real 1 gigabit flash chips, which turn out to be ~128 megabytes.