[alkonaut]

Magazines and bus stop ads have worked for decades without knowing more about me than that I read a particular magazine for example. Small time outlets didn't advertise in magazines and bus stops in the past, so it's quite likely that small blogs and similar outlets with less than (say) a few hundred thousand unique visitors per day will no longer be able to support themselves via advertising, even to just cover hosting. The solution will be to aggregate into larger networks (medium etc) or rely on donations/subscriptions/affiliate links etc.

I don't want "targeted" "relevant" ads related to what I wrote on Facebook yesterday or what I googled last Tuesday. Ever. I'll just have to live with whatever content people can afford to show me without such ads. I really don't feel sorry for any ad network or any site that used them.