[alkonaut]

Just wow. I have used Adblock on desktop before and didn't realize how much difference it does on mobile. On desktop it just removes clutter but on mobile it truly changes the whole browsing experience. This will be huge. Almost none of my non-techie friends use Adblock on desktop but everyone will be using an iOS blocker. This will hurt sites big time, and I feel sorry for sites that weren't using the big bad ad networks but still get blocked (whether that happens I'm not sure). The question is -- is it too late to go back and make advertising "right" now? Will sites that use non-intrusive and non-tracking ads be just as blocked as those who do, or does these blockers give no incentive to improve, only to circumvent?