[richardburton]

I had a conversation with my 6-year-old cousin where she talked passionately about how much she loved club-penguin. She spoke in detail about all the fun times she'd had, that bits of the santa-costume she'd been trying to find & how all her friends were in one igloo together at one point. She even told me about how she had to go on regularly to keep her pets alive (a very clever trick built-in by the game-designers no-doubt).

Listening to her rant on about it made me realise just how engaging these social games are for younger players. It made me see Disney's acquisition of Club Penguin (http://www.techcrunch.com/2007/08/01/disney-acquires-club-pe...) in an entirely new light.