[as1ndu]

The reason is one. And it is because ad blockers actually do not affect both the publishers and ad companies that much. About only less 5% of the internet users world wide have ever employed ad blockers (http://www.channelnewsasia.com/news/business/in-bringing-ad-...). I am sure they will move ad serving to the backend when they get better reasons to shun of client side technology. Its just not worth it....yet.

[zhobbs]

This is changing fast depending on the audience for your content. Some publishers are now seeing 40%+ of their traffic ad blocked. Some countries are seeing 30%+ of total population using ad block. Ad block usage is up 41% year over year...this is going to be a very serious issue very soon for many publishers.

Some of my numbers are from: http://bits.blogs.nytimes.com/2015/08/10/study-of-ad-blockin...

[as1ndu]

thanx for the enlightement!!!