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by 0x0
3932 days ago
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I guess one of the "benefits" of serving ads from a third party site is that you can cookie the user on the thirdparty domain, and build a profile as the user moves between participant sites. ("Re-targeting"). Serving ads from a first party domain likely loses this information since there won't be a shared cookie? Also it might complicate installation (you'd need to install some server side software that fetches ad content from the ad network, and probably some custom development to integrate it without being caught by a one-line rule in adblock?) Also! With more and more ads running javascript based animations, you really don't want shady ad-network-provided JS running in the context of your main site. (XSS) |
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Aynway, I've seen some domains shifting some crucial images like a play button into ad containers/folders just to come around ad blocker. Easy to adjust within ad blockers though.