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by WorldMaker
3931 days ago
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It's kind of a reverse Alphabet situation: doubling down on (and returning to) the brand people actually know/trust (Stack Overflow/Google) over the brand people only met if they got involved in some meta-discussions (Stack Exchange/Alphabet), even as they continue to diversify. I'm not sure whose is the better approach. I think the name change has a bigger impact on Alphabet (the shareholder shuffle, trying to get greater focus on "side projects" outside of the Google core search products) than it will on Stack Overflow. Certainly Stack Overflow doesn't seem to be doing it for outside shareholders, it seems like they are simply doing it to help coalesce their own corporate identity and how they talk about it amongst themselves. It might not directly impact the average developer in caring about their product offerings, but maybe it will help lead communications internally for them in making those product offerings better and selling those product offerings to themselves as important/core to their future. I certainly wish them luck in that case that the name change will indeed benefit their cultural stability and future. |
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