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by gboss 3931 days ago
Well it's possible and reasonable that you don't want to have what products your browsing to be snooped on by some sort of MITM attack. While probably not from MITM snooping, Target found out a teenage girl was pregnant before her own parents, and sent her parent's address Diaper and Baby advertisements: http://www.forbes.com/sites/kashmirhill/2012/02/16/how-targe...
1 comments

My point is all this work and it's only a small part of the equation.