[hueving]

The padlock means you are connecting to the owner of that domain. That's a very valuable guarantee.

EV validation and whatnot is essentially a nice way to burn a ton of money on borderline extortion.

[velox_io]

Vanilla SSL verifies the the website is legit, EV verifies that the business is legit. More competition will lower the price, there's tons of room for cheaper & faster EV providers.