[JeanMertz]

In fact, refunds have proven to be a great way to combat click-bait links. The example we've given before is gossip magazines, which thrive on click-bait (purchase-bait?) titles on their front covers.

In Blendle, we see a high refund rate on these types of magazine articles, when the title suggests something else than the article presents to the reader.

Freeloaders have turned out to be only a minor issue, whom we are willing to live with, if it means we have a great user experience for 99% of the other people using Blendle in good faith. We're of course thinking of ways to tackle this as well, but never at the cost of user experience.

RE: Being asked whether or not I want to spend $0.25 or $0.50 twenty or fifty times a day is not an appealing prospect.

I agree, this is indeed something we work to improve every day. The two biggest features to combat this are refunds and low-friction purchases. The latter we implement by not requiring any action except for clicking on the text you want to read.