[almightysmudge]

Stuns me that someone thought this would be a good idea.

Oh hey my free USB device helpfully made me go to a webpage without warning and without permission, these guys are wizards and deserve my custom.

[deong]

Well, it's Elsevier. The fact that it only potentially exploited your system and didn't attempt to grab your banking password might actually be taken as a legitimate sign of improvement.

[njharman]

Marketing thinks like this, "Will it force users to experience our message", "Yes", "Then it's a fucking awesome grade A great idea".

[uxp]

Western Digital includes one of these in their Black2 drive kits. Instead of shipping with a driver CD, it ships with a USB key that opens up your browser to the webpage that hosts the driver download.

http://ecx.images-amazon.com/images/I/811LzsR6HGL._SL1500_.j...