[microtonal]

Conveniently leaving out the LG Prada and others:

https://en.wikipedia.org/wiki/LG_Prada

Apple nailed it hard- and software-wise, but that image is just an attempt to rewrite history.

[aet]

It is square, but it was no competitor. Google around about Prada v iPhone.

[FireBeyond]

If all those 'before' phones were 'competitors', why wasn't the Prada? Face it, that image is about as selective as it gets.