[NickWritersBloc]

I think executionally it's a great idea. The thing is - telephones were always used as an input channel because people were listening to the radio and NOT doing something else. Maybe there's a live tv application here - maybe event programming makes sense (you could sell this off to a progressive experiential marketing agency - Jack Morton/etc.) for promotional elements.

The long and short of it is - think of the required use/application and where this actually fits. Or if not, create a use for it and monetize.