[rhino369]

I am upset my free riding will come to an end. I hate ads on the internet and run an ad blocker, but I also really want free content.

It'll be interesting to see how the internet evolves. If ad blockers are used by a lot of people, but not all, I expect to see the quality of content continue to fall lower and lower. The Buzzfeed crowd will be the last to adopt ad blockers.

I think it would be better if browsers just turned on ad blocking as a default. Force the web to find a new model sooner rather than later.

I wonder if Google and facebook have contingency plans for such an event.

If Microsoft wasn't so afraid of antitrust laws, I'd suggest they just introduce an adblocker built into windows and turned on as default. They could KO google in a quarter or two.