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by proksoup 3939 days ago
That's interesting that you saw them as #2 in incognito. I just searched chef in an incognito window and got them as #1.

I wonder if my assumption about incognito search results being non-personalized is false.
2 comments
jonknee 3939 days ago
I think it's probably geography. I'm in Seattle FWIW. The number one hit is a movie from IMDB: "Chef (2014) - IMDb".

The SEO shouldn't actually be too tough because people are quite a bit more likely to link to Chef the company using the word "chef" than anything about cooking.

And hey, Google went with "Go" which is nearly impossible to SEO and it worked out.

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vezzy-fnord 3939 days ago
And hey, Google went with "Go" which is nearly impossible to SEO and it worked out.

Though they do have the benefit of being Google. A significantly smaller team might have had better success than the original Go!, but that's not saying much.

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acveilleux 3939 days ago
They might still take language preference and geography (from IP) into account...

Here in PEI, Canada, if I search Chef in incognito, they're #4 and the first 3 hits are for the movie Chef from 2014.

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