[jeffmould]

I couldn't agree more. Major media outlets are more and more using invasive ads that completely detract from the user experience in general. I can't count the number of times I have quickly closed a tab because a video ad started autoplaying, or the times when I am a 1/3 of the way into an article and suddenly the javascript loads and the page drops down or an interstatial popups up.

It's a catch-22. Media outlets see they can make money off ads so they use more invasive techniques, viewers leave the site because of these techniques causing a drop in revenue, the media outlet steps it up a notch to more profitable, more invasive ads because of lost viewers from the first round of ads.