[jsprogrammer]

Most Apple customers have no idea what ARM or ISA mean. Apple's not big on publishing detailed specs, so this doesn't even seem like a marketing issue. Apple will just put it in and people will buy it based on Apple's reputation alone.

[JustSomeNobody]

Excellent point.

[jsprogrammer]

I wonder how many Apple customers were even aware of the PPC->X86 switch several years ago, let alone how many customers still remember it?