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by eli 6011 days ago
Are you talking about list rentals? Sorry, but I used to work in this industry too and you are way off.

First, you know hardly anything about these people. At best you have a guess about their income. You don't know age or occupation or education level. (Not to mention a large number of the names are probably bogus -- I would certainly fill out bogus data.) Realistically, you'd have to overlay it with data from other sources to make it usable to anyone besides, perhaps, other companies selling overpriced puzzles.

I can get much complete and valuable demographics for much less than $1 each. (Female C-Level executives in the marketing industry? $200 per thousand).

Like I said, it's not a conspiracy. It's just a junky puzzle.

1 comments

No, I'm not talking about list rentals.