[andyjohnson0]

Not a useful comparison. The facial tissue market isn't subject to ongoing massive disruption by rapidly changing technologies. The smartphone market is.

Imagine that its 1984 and you've just used the same argument, substituting 'IBM' for 'Kleenex'...

[geoff-codes]

Ongoing? Maybe not. But, rather than talk IBM in 1984 (which is probably a bad example vis-a-vis Apple products and their breakthrough impact), I'll refer you to the facial tissue breakthrough product of 1980: https://www.youtube.com/watch?v=dLa0IGW1k8g