[imgabe]

What exactly is the benefit to making things different other than satisfying some designer's need to be "creative"? It's helpful if you can expect login buttons to be in roughly the same place every time, navigation elements to be arranged the same way and point to the same types of places - Home/Products/Support/About/Jobs.

Being different for the sake of being different just wastes people's time trying to find stuff that isn't where they expect it to be.

[mninm]

Lack of innovation means lack of improvement. Endevoring to do things other than the rote way can lead to a better way.