[pascalmahe]

(Basing my comment on Kathy Sierra's post : Your app makes me fat[1].)

The idea is that the user is not on your site to get your ideas about web design but to get specific information. If that info is hard to find, they'll get out and try the next site. Concentrate on making your content memorable rather than your UI.

[1] http://seriouspony.com/blog/2013/7/24/your-app-makes-me-fat

[exodust]

I'm arguing that "unfamiliar" does not necessarily mean "hard to find".

My iPad for example is not unfamiliar, but I find it annoying to bookmark a site because of how the bookmark button is hidden behind an icon which to me looks like "sharing" (little square with arrow pointing up). Same for searching for text on the page.... it's not intuitive. I have to "think" for too many milliseconds each time just to do those basic actions.

You could say "I'm familiar with Apple's annoyingly unintuitive iOS Safari UX for bookmarking and searching text on the page." "Familiar" has not saved the day in this case.

When I go to a site because I'm interested in their product, I'm not looking for a familiar interface in terms of layout or design replication from previously visited websites. I'm looking (unconsciously) for top level things such as clear presentation and logical, friendly layout. "Logic" can appear as many pathways. "Interestingness" is what humans get a buzz from and reward each other for all the time, so if I get a dose of interesting too, served just right and not too much, then it's a winner.

[pascalmahe]

> I'm arguing that "unfamiliar" does not necessarily mean "hard to find".

Fair point. :)

> "Interestingness" is what humans get a buzz from and reward each other for all the time, so if I get a dose of interesting too, served just right and not too much, then it's a winner.

I agree with you but, clearly, it's a hard balance to find. Going back to the article, most website owners (and some designers) don't know what that balance is so they take a safe option. It's an understandable choice, they're not experts. I think it's a net win if those non-experts don't experiment but settle on something that's easily readable. It's a step up from the time when everybody was doing their own thing and standards didn't exist.

In short, you're right: a well-designed website is still better than a generic one. But a generic one is better than a mess put together without paying attention to standards.