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If mentioned style works is simple, and represents/introduces product/service well, then why not. What annoys me is when designers/developers over do it, e.g. scroll hijacking, lots of heavy JS which introduces horrible lag, and unnecessary pop which ruins user experience. Sorry, but `novolume.co.uk` is stepping into the the category of over doing it. Huge, and super low contrast arrow buttons to switch articles. Why? Italic serif slim and narrow font, from which my head hurts, eyes are twitching and is not readable (and some characters are unrecognisable, e.g. '&'). AFAIK, serif font is more readable then sans-serif, but this is not the case. Custom scroll bar, why the hell do you need to replicate a perfect native widget my browser has (and this seems to be a new trend, probably replacing scroll hijacking)? Crazy tilted, on hover shape and colour changing (and low-res) social buttons, why make it so complicated? At least `novolume.co.uk` loads and renders fast, is responsive and does not have lagging UI. |