Hacker News new | ask | show | jobs
by geofft 3939 days ago
> Right now, a reply to Justin Bieber by a 16-year-old fangirl goes into the ether, never to be seen again. There is zero incentive in the product to interact with celebrities on Twitter, because no one will see the responses.

This seems like speculation. Empirically, do a search for "@justinbieber" (click on "live") or look at any of his tweets, and you'll see innumerable 16-year-old fangirls who have found some incentive to tweet at him. There's also the subphenomenon of these 16-year-old fangirls getting incredibly excited when those tweets do get seen and interacted with, which indicates, one, that they don't go into the ether, and two, people have a genuine hope of interaction.

I've seen this in practice, because I do actually follow certain parts of popular culture and music and trashy television (not Bieber, as it happens, but enough others) and occasionally look at what they're up to on Twitter. It happens without fail for every celebrity.

So I wonder if the author is actually reporting on how actual people actually use Twitter, or extrapolating from the eyes of a non-16-year-old non-fangirl who cares about things like reply threading.

3 comments

I've seen the same thing; it also seems like it's not so much an issue of the platform as celebrities understandably don't have the time or inclination to interact with strangers on a regular basis.
Just wait till Kanye West or Taylor Swift come out with a smart reply-bot based on their online presence and it's gonna be all the rage.
The smarter play may be genuine Kanye doing 100 tweets at a time to 85 people who are identified as Kanye's Most Lucrative Fans In The Town He Is Currently In and 15 folks randomly selected (whose inclusion is for social purposes).

I'm peripherally aware of someone who is one or two orders of magnitude smaller than Kayne presently doing this. I believe the vernacular is "killing it."

(Think of the economics for a touring band which can sell out a 100 seat theatre. The approximate lifestyle is "They plow 80% of their meagre revenues into the costs of producing music, make McDonalds wages, and live in a van." Now, give that band the ability to tweet for two hours, glad hand some fans, and make $10k with no venue cut and no label cut. The specific example I heard was "DM fan123: Hey Dave. Enjoyed seeing you at the last 5 concerts. Got a VIP event coming up Thursday: 12 people, live in studio with us, light drinks to follow. Thought you'd want to know. Tix & details: linkylink. Hope to see you there.")

P.S. Before anyone on says "Wait, Patrick, the economics do not make 2 hours of Kayne's time affordable on the budget of upper middle class Americans unless he is sharded between so many people to not even have the pretense of interacting with all of them" think less "movie tickets" as a comparable and more "season tickets to an NFL team" or "a set of golf clubs" or "a cruise around Europe" or any of the host of big-ticket items which upper middle class Americans actually do purchase frequently when given the chance.

Yes, I'm sure twitter could highlight the followers with the most followed and then Kanye could reply to them. He could also get a highlight of those most engaged in twitter (though they might not have a lot of followers) and tweet to them as well.

And, while it's at it, twitter could provide some kind of AI analysis of his followers to find the ones who are the most positive and have said the most positive things about Kanye.

Hell, they could even advertise they're doing that. Imagine being a rabid fan and learning that if you say lots of nice things about Kanye all over twitter that it'll bring you to his attention and he'll start personally replying to your tweets! Oh the algorithmic cult of personality...

We were verified on Twitter last week, and one of the useful additions is a verified notifications tab, which similarly, allows us to quickly see 'important' accounts interacting with us amongst all the 'noise'.
I think your suggestions are great, but I don't see why Twitter should do it -- what they should do is open up the game for developers, so Kanyer's software development/PR team can work a specific system to do that. Or a company do a generic platform and sell the service to celebrities.
I don't know, as much as the growing money from events being made by musicians is great for music as a whole, I wish we could put money's incentivizing focus back on album production, like the recording companies' golden days. What if, taking this supporter/fan model (which is also more generally available in something like Patreon), we sell tiers for fans to peek into the production of the album at different stages. Like you subscribe with X, you follow all our updates Y, with 2X, all our updates Y and Z, so on and so forth. Using a social network frontend (not unlike twitter or soundcloud) and backend software connecting to something like Ableton Live, musicians could literally share/stream their workflow and assets for people to toy around at home (only for upper echelons of patrons, of course). Those kind of insider views/treats could also inspire and even serve as learning tools for fans to learn into how their idols work. Maybe more niche, then maybe again with all the people getting into computer musicianship and electronic music being as big as ever, not so niche.

That's what I want to see, and I'm willing to code it, just not now.

P.S. I like how my grand parent comment had -1 score before you replied but is now recovering well.

P.S. I like how my grand parent comment had -1 score before you replied but is now recovering well.

FWIW, it's easy to read that as a reddit-esque throwaway oneliner, which HN doesn't really encourage, rather than serious commentary about social media optimization for a musician. When I have a comment like that, and I do occasionally, I generally thicken it out a bit to signal "No, wait, actual thought happened." (An example: https://news.ycombinator.com/item?id=10177005 was originally just the first two sentences, which taken alone read like middlebrow dismissal, so I added a bit of supporting detail.)

>> something like Ableton Live, musicians could literally share/stream their workflow and assets for people to toy around at home

Ableton have built this: https://blend.io/

Note the remixes competitions listed further down the page. AFAIK it doesn't have much traction, although I think their execution was very good.

There have been quite a few online collaboration products built into sequencers. Rocket Network back in 2000: http://www.1000tracks.ru/remembering-rocket-network/

I've seen some people post on facebook about someone mildly famous favoriting their tweet, so i agree with you.
It's a form of lottery. Rewarding one in a million. Keeps the machine churning.