[cyan_atrus]

it's a kid fresh out of college, though -- how is he supposed to know any better? working for a name brand makes the decision a safer decision; i'd put the onus on those advising him to point out why that's not the best metric for making this decision.

[irl_zebra]

When one is at the point where they can kind of pick and choose where they want to go because they have an awesome resume and a great body of work, then let them choose how they wish. If I were going to my first or second job, I would go with Google or Facebook or Uber over a smaller/lesser known company as they would be great signaling mechanisms for my resume for future opportunities.