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by bradleyjg 3940 days ago
I don't like it. It seems more juvenile in the same way comic sans gets criticized for. The loss of character on the lower case g is especially unfortunate.

Non est disputandum I guess.

5 comments

I really like this new look, but really hated Facebook's move away from Klavika earlier this year. This to me feels more friendly, fun, and still has personality whereas I feel Facebook's new logo is dull and lifeless.
To me, Facebook's logo is far better than Google. Facebook is much less childish.
I absolutely love Facebook's brand, with the Klavika logo. I just don't like the new typemark.
It is because the terminal cut of the g attempts to geometrically bisect the bar of the e, whilst simultaneously trying to resemble a smile. Those are irreconcilable design objectives. The capital G is still wasting vast quantities of space. I agree, overall, this new typography has a kindergarten aesthetic. It's not for me, certainly.

However I think the colour blocking and letter shaping on the new favicon is superb.

It seems off-putting right now, but even the Airbnb logo redesign has become less offensive looking over time looking so I think people will adjust to Google's new logo and look back and see the old version as outdated.
I kinda like and also don't really care. But I do also see the juveline aspect of it. It does remind of letters/font I'd see on a wall in daycare
The smaller version of the logo looks just like comic sans to me and if I'm not directly looking at the bigger version I also see comic sans. I am really not liking it.