[donkeyd]

For me, it's mostly because I believe that bad press is enough of a motivator for companies to not turn completely evil. We know the damage that Snowden did to the public image of the NSA. Imagine the NSA being a publicly traded company, it wouldn't have been pretty.

I'm sure some company will turn evil and abuse the trust that their users have given them. (I assume it will be Facebook.) But I also, maybe naively, assume this will not impact my life in a significant way.