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by taprun
3950 days ago
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My first piece of advice is to think about your goals. What do you want to optimize for (# of users, short-term liquidity, long term profits, customer churn, etc). My next piece is to be wary of discounts. Consumers will become accustomed to them and eventually come to demand their continued use (see J. C. Penney is a great example of a company that got burned by this). One more tip is to think in terms of value. Don't just think about the functionality you provide - think about intangibles too. Do you reduce risk? You can charge for that! I could probably write a book about this topic. Oh wait, I did! http://taprun.com/pricing |
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