[jmathai]

Couldn't agree more. It is a fine line but start ups both require you to stick out the tough times but also know when to walk away. Definitely communicate with your users and don't drag it out. Reflect on what went right and wrong and use that at your next start up.

We wasted a lot of time because we knew our technology was worth something. In hindsight I wish we didn't drag it out. Weigh you options and make the best decision you can and don't look back.