[plorkyeran]

> So you choose a template

They explicitly say that it doesn't use templates in the video. If you assume that part's bullshit then everything else is plausible, but if one of the first things they say about the produce is a lie...

[sago]

Define 'template'. I'm sure there is a definition of 'template' such that they aren't using them. They're not, for example, using templates in the Wordpress sense of 'here is where blog post goes'. The video shows a selection of 'styles' which have clearly been designed, and shows the user selecting one. If you want to s/template/style in my comment, I'm fine with that.

In marketing, things are very rarely true or false. You use words in a particular sense to convey a message. You might say 'no templates', meaning 'no fixed structure templates', to convey the idea that it is very dynamic. That doesn't mean 'there is no hand-authored structure at any point', or 'the user does not chose from a range of design styles'.

So no, I don't assume 'no templates' is bullshit.