[tytso]

They are basically asking people to pay $96 to buy a pig in a poke. So in exchange for saving $204 (which is what a one year subscription is claimed to be offered at) when the product is "done", you are putting $96 at risk against the possibility that the product won't be right for you, or worse, that they will declare that the product has reached "1.0" status with only the barest bones feature set.

Sure, maybe the site will automagically "adapt" as you load more pictures, but beauty is in the eye of the beholder, and you might think that it looks ugly. And maybe how the site "optimizes" for particular goals is by using some canned stock phrases that you don't like and you can't customize.

Or maybe it will do the job implied by the marketing video. There's no way to know! No money-back guarantee (and if the company goes bankrupt, no recourse in any case).

Is that really worth $96? I personally don't think so. I'd much rather wait until it's done --- especially since they have VC funding --- and then decide for myself whether the resulting product is fit for purpose.