[xlm1717]

They can certainly be fooled, even deliberately, but they can only be ignored at personal peril. For example, when a corporation does something someone doesn't like, or an employee (high-ranking or not) of that company does something that someone doesn't like, there are many instances where demands were made from a corporation (apologize for so-and-so, fire so-and-so for doing this) with the threat that the corporation would be boycotted if they didn't cooperate with the demands. Society is enforcing its morals via the internet shame mob through threatening a corporation's livelihood, which I would say has the same effect as God enforcing society's morals through eternal punishment.

If you'd like specific examples of what I mentioned, simply google "internet shame mob". There are many, many examples.

[qzcx]

I would agree that social media works for shaming large corporations (brands), but not so much on the micro scale of individual people out of the public spotlight.

[pharrington]

Slut-Shaming happens on the internet too.