[mscharrer]

I really hate sites that send all content as html, but then hide it only to unhide it with JavaScript. It's getting quite common though. I wouldn't go as far as the OP and say no JS, but how about: don't use JS just because you can, use it to actually do something that makes the site more usable.

[A010]

I think it's highly possible because ads, to prevent people disable JS to block ads so there's no content.

[lordsper]

Adblockers take care of that. I run NoScript for security and not because it makes pages look prettier - believe me, it doesn't.

I see hiding the content of the site for lack of JS simply as lazy web development, which only considers the most common use case. I don't bother visiting sites who don't support NoScript or text-mode browsers such as Links2.