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by wanderingmango 6014 days ago
Regarding the home page:

Good: (i) Sign up for a free trial button obvious; (ii) Your logo at the top looks good; (iii) the one-minute tour is a good idea (but I couldn't get it working in Safari, so I couldn't watch it).

Needs improvement: (i) there is too much going on, (ii) it looks cluttered, so I'm not sure where to focus my attention; (ii) you might have your 4-picture header scroll automatically (I like 2 and 3, 1 looks way too busy, and 4 looks way too sparse); (iii) under "Customer Testimonials" (plural) you have only one testimonial - rather than announcing that there are testimonials, reduce cognitive load by having a bit quotation mark or something instead; (iv) I like the "the world best sell with CRM", but perhaps have it closer to the bottom; (v) perhaps have one "download now" button instead of several links (for the sake of appearing cleaner); (vi) I really don't like the "supports mobile e-mail" banner at the bottom: I know it's the sun, but it looks like a nuclear explosion, and apart from my own personal feelings about it, the colour scheme looks misplaced compared to the rest of the page.

If I had to sum up: make it simpler. A few (2 or 3) bullet points, a download button, a big "sign up" button. A testimonial.

1 comments

here's a direct link to the video: http://screenr.com/Kg2 - please feel free to provide feedback on it.

regarding vi: this is a very common complaint from all of the designers i've chatted with.