The article somewhat goes into that. They were late to get online. Luckily they were able to get the mlb.com domain for free from Morgan Lewis. They didn't start to get team domains until 2000. Luckily MLBAM has been leading the way technology wise for quiet a few years. They've been so successful that they have partnered with WWE, PGA, and NHL.
The whole operation to secure team domains has been so stealth I learned in that article that MLBAM was able to finally secure my favorite team's domain earlier this year, Rangers.com. All the ads at the ballpark still refer to their old domain, texasrangers.com.
The whole operation to secure team domains has been so stealth I learned in that article that MLBAM was able to finally secure my favorite team's domain earlier this year, Rangers.com. All the ads at the ballpark still refer to their old domain, texasrangers.com.