| > Listen man the best UI and UX comes from not having the stuff get in your way. You should spend some time reading Emotional Design [1]. Only amateurs to design think it is all about usability and minimizing complexity. The real ROI from a talented designer is a product that creates an emotional connection with the user. Just look at Apple products: people attach their identity to the products - that's how powerful the design of the product can be. The design (which includes the technical capabilities) can extend beyond just a simple tool providing utility to something which is a memorable pleasant experience - which you want to keep using. Companies you can achieve the above are the ones who are incredibly successful i n the tech industry. Design is not always obvious - so people easily miss the cause/effect. And achieving it is not all about a flashy gradient or trendy flat design. It's a complex extremely well thought-out user experience. Take a phone's UX for example, from opening the package, to how it's used daily, to the times you need to plug it in while half-asleep next to your bed. None of that can be summarized as just "getting out of your way", it's about providing the best experience as a result of optimizing the hundreds of small interactions involved in using the product. [1] http://www.amazon.com/Emotional-Design-Love-Everyday-Things/... |