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The cycle of software life:

1. Motivated team in a larger company builds new, cool product (in this case Messenger) 2. It's good and becomes successful 3. The rest of the company wants to get in on that, think of ways to add value 4. A bunch of stuff gets bundled, some good, most bad 5. Some of the original team stay around, most get disillusioned and go work on something else 6. Eventually, the app becomes another iTunes