The PA does not work for you, it works for FB. It has only FB's interest's in mind. You are not it's employer as you do not pay for it.
It's not in FB's interest to make honest recommendations. If Bob's Burgers is paying $1000/mo in FB ads, but Karen's Burgers keeps being recommended as the "good burger joint", how long before Bob stops buying ads? And why would Karen start buying FB ads since she's getting exposure for free?
>If Bob's Burgers is paying $1000/mo in FB ads, but Karen's Burgers keeps being recommended as the "good burger joint", how long before Bob stops buying ads? And why would Karen start buying FB ads since she's getting exposure for free?
How is this any different than the approach laid out by Google Search? AFAIK, Google isn't suffering in the "search ads" department.
The amount of real state that Google ads seem to take these days is offensive, it's all ads above the fold and then some, on not-too-high resolutions. Google Search is due for replacement.
There was once a search engine called Excite. Then came Google. But the old village wise man asked, "And why would Karen start buying Google ads since she's getting exposure for free?"
But then the wise man, who had much to learn, discovered that ads pay per view and click, and just like nobody reeps in a barren land, just like nobody pees against the wind, nobody advertises where the users aren't.
The users, to much a surprise, were at the website which valued quality.
The old village wise man learnt that Internet is powerful only in consensus. That what worked at his tubewell, will never work with running water. What worked at his ice factory, will not work for refrigerator.
Because Facebook will then be the "inaccurate recommendation engine" and users won't pay any attention. I don't think it's that surprising that Facebook has an incentive to work well.
It's not in FB's interest to make honest recommendations. If Bob's Burgers is paying $1000/mo in FB ads, but Karen's Burgers keeps being recommended as the "good burger joint", how long before Bob stops buying ads? And why would Karen start buying FB ads since she's getting exposure for free?